News & Blogs - GFW Clothing — All Blogs

Super-fun patterned button up shirts + the perfect fit for your body = the DNA of GFW  Here at GFW we believe that everybody deserves to have a fantastic shirt to fit not only their body, but also their awesome style. GFW was a business born out of frustration - we were bone-tired of the insipid range of shirts on offer in the womenswear section. Why were they so dull, so puff-sleeved, so demurely pastel/stripey/floral? Over in the mens department there was a carnival of bright colours and bold prints, but they didn't nearly fit our body shape. Why were shirt patterns so gendered? Why was clothing even separated by gender? Why wasn't anyone doing anything...

You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? Plus sizes are defined differently too, it’s not just in the UK, the US have the same problem as us... and much of it can be attributed to vanity sizing.  What is vanity sizing? In short, it’s a marketing tool. Clothing companies wanted to compliment shoppers by reducing the sizes to make women feel they’re a size or two smaller than they really were. Well, it was a marketing tool but apparently...

Women wearing men’s clothes is fast becoming more widespread than ever before. Around 64% of women have worn men’s clothes before. But what are the things that change for women shopping the men’s section? As a fan of wearing ‘mens’ clothes, I’ve noticed a number of things...

Menswear, womenswear, we are so over that concept as you know! The term dapper has been primarily applied to menswear aesthetics but in the last few decades this is changing and we know many of our customers have this look down regardless of their gender. Here are some tips on how to look dapper and some fantastic accompanying pics of stylish dapper folk. Where did the word dapper come from? Originally, it was a Middle Low German or Middle Dutch word meaning ‘strong, stout or bold.’ Though it later evolved to mean elegant, attractive and well-dressed…with particular emphasis on the...

Gender Neutral - Gender Evolution - Gender Free; a natural progression. Brighton-based companies Gender Free World (GFW) and Lightning Like Scissors are pleased to announce their collaborative project challenging the dominant notions of gender and identity. The  theme is Gender Evolution – honouring the life-changing protest that has given us freedom and paved the way for us to express ourselves openly in our daily lives. Whether it be through the broad spectrum of gender identities or our sexuality, we wanted to acknowledge how far we have come by resisting centuries old norms, and how far we have still to go by continuing to...

Our new printed boxer short range has just landed! Here at GFW we can be a bit literal with our product names - you know: blue shirt, penguin shirt etc, but we think these patterns are very evocative and decided to name them after female artists. Historically women's contribution to art is often overlooked, underated, and many artists disappear from art history altogether. We celebrate these 4 artists and hope our underwear inspires you to look up their work. Unique genuinely unisex design 3.5cm deep soft elasticated waistband 95% viscose, 5% elastane Moisture wicking, breathable Made in Britain Boxers for Every...

For a long time, being fat/plus-size/curvy/whatever you want to call it, has been mutually exclusive with keeping up with fashion trends. With a recent surge in followers, although fatshion has been around for a while, it’s now that brands are really starting to take notice of it.

Guest blog by fashion writer Elly Morris Going from winter to warmer weather is the perfect time to change up your style. Instead of covering up with layers of warm clothing, you can experiment with different outfits and new ways of wearing the clothes you had forgotten about over the winter. So whether you’re on the beach or gazing at the sun out of your office window, here are some tips to help your spring wardrobe go the extra mile. Charity shops If you’re fed up of everything on the high street, why not go to your local charity shop? If...