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Did you know it was actually a woodblock print and not a painting? Few waves in history have made as big a splash as The Great Wave off Kanagawa. It’s a masterpiece that has been crashing through art, fashion, and pop culture for nearly 200 years. But what makes this wave so legendary? Created in the early 1830s by Katsushika Hokusai, this iconic woodblock print captures a moment of sheer oceanic power. The towering wave, its claw-like crest curling towards the sky, threatens to engulf three tiny fishing boats. Meanwhile, in the distance, Mount Fuji stands calm and unmoved, a quiet contrast to the...

By Andi Allen The return of an ageless statement staple for your wardrobe. In Batch 2, GFW Clothing has once again delivered another timeless, powerful, and effortlessly stylish white shirt. The Formal White Shirt, with a concealed button placket, a sophisticated cutaway collar, French double cuffs to show off your cufflinks. Dressed up or down, crisp or relaxed, the white shirt is more than just fashion—it’s a statement. It's curious how each person styles their white shirt and what they pair it with. Iconic women like Katharine Hepburn embraced its bold tailoring, while Audrey Hepburn made it look effortlessly chic....

Inspired by the bold, eclectic spirit of the city we love and adore. GFW Style Name: Brighton Edge (or Angle) Cuff with 2 Buttons and an Extra Hole for Cuff Links. A versatile and stylish feature. Why We Love It. Versatile: Wear it your way—buttoned up, with cuff links, or folded back for a stylish touch (especially with a contrast fabric). Thoughtful Design: We’ve considered our customers with shorter arms—you can turn the cuff back and use cuff links as a button for a perfect fit! Adjustable: Two buttons let you adjust the width of the cuff ensuring the best...

Treat your shirt like a blank canvas - with black and white gender neutral work shirts for women, you really can add your brand of individuality. Smart shirts for businesswomen and some of the best shirts for interviews are easier to find than you’d believe. What if you’d prefer a less fitted cut shirt for women for work wear, but you need the staples of a black or white shirt? One of GFW Clothing specialities is formal wear for professional women who don't want a really fitted look in for their shirts. We’re going to walk you through some of...

Fatboy Slim, international DJ and musician is known for his striking shirts. When he saw our designs he said'yes' and bought 2 shirts straight away.

Guest post by Finn Williams "Is that a boy or a girl?" We hear it all the time. So I decided to address a few things non-binary and gender-fluid people are really very bored of hearing. Beware, this article is very blunt, if you're easily offended then I'd say stop reading this article now. A quick note on what is what: Non-binary: Any gender identity that isn't specifically fixed as male or female Gender-fluid: A form of non-binary gender; people may feel specifically male, female and non-binary but they 'flow' between each one naturally. I'm not lumping gender-fluid/non-binary into the...

Where does the Progress Pride flag come from? In 2017, Philadelphia introduced a “More Colour, More Pride” flag as part of a campaign from the state’s Office of LGBT Affairs. They added both a black stripe and a brown stripe to the original rainbow flag. The original pride flag was created by gay activist Gilbert Baker, friend of Harvey Milk, to better represent queer and trans people of colour. But why is the Progress Pride flag significant to Philadelphia? The city wanted to address the ongoing problem with racism in gay bars. In fact, it was reported that 11 gay...

By Beth Kennedy We’re here, we’re queer...but how can we signal this without saying anything? Queer signalling has been around for decades. In the 70s, LGBTQI+ signalled to one another using a handkerchief system. They would put hankies in their back pocket or their waistbands and each colour signalled a specific sexual preference and specific kinks. There were several variations of the hanky code, so if you’d like to find out more about this slice of LGBTQI+ history, take a look at this great article about flagging (TW: lots of very explicit sexual language). Flagging is not so common now,...