Boyfriend Shirts? No Thanks – I’ve Got My Own Shirt.
By Andi Allen Let’s talk about the boyfriend shirt. Oversized. Button-up. In the world of retail this supposedly means “borrowed” from the man in your life (and we certainly aren't assuming everyone has one of those!). It’s meant to feel effortless, a little flirty, a bit sexy. But honestly? The idea is worn out. Here’s the thing: I don’t care if it’s your boyfriend’s, girlfriend’s, dad’s, mum’s, or your cat’s – if it’s not your shirt, why are we still romanticising wearing it? Credit: Valaria Nikatina via Unsplash Women have been conned into thinking they’re getting something special with these...
Gender Free World
Gender Free World was the trading name of GFW Clothing from 2015 to 2024. Gender Free World is known for its high quality button up shirts which are designed for all bodies regardless of gender, bamboo boxer shorts, bow ties, pride socks and unique artwork and slogan T Shirts. Gender Free World had a physical shop located in Portland Rd, Hove which closed in May 2024 After a pause in operations from May- October 2024, Gender Free World returned with a new business model and a continuing desire to disrupt the existing gender binary in the fashion world. Clothing does...
How to slay androgynous or tomboy style.
How do you get the androgynous or tomboy look down? Here at GFW we are into celebrating gender fluidity and androgynous styles. Here’s a few ideas on how to get started. Curtains, wolfcuts and other unexpected hairstyles Not that you have to have shorthair to qualify as a tomboy or androgynous, but there are some awesome short cuts out there at the mo. Would you believe it…curtains have made a comeback and have done for some time. Curtains suit all sorts of people too - from K-pop boyband members to afro middle parts, the styles are almost endless. You could go...
Ocean-Inspired Button Up Shirts – Classic Style with a Contemporary Twist
There’s something undeniably captivating about the ocean – the vastness, the power, the mystery. It’s this timeless allure that inspired our two standout styles: The Deep Blue Shirt and The Wave Shirt. Each one is a celebration of Katsushika Hokusai’s iconic The Great Wave off Kanagawa - wearable tributes to one of the world’s most recognisable works of art. The Deep Blue Shirt features a rich, deep blue tone and a striking wave print subtly hidden inside the collar and cuffs – a bold yet elegant nod to Hokusai’s masterpiece. The Wave Shirt, with its flowing blues and tonal contrast collar and cuff detail,...
The Great Wave: Hokusai’s Iconic Print Is the inspiration for Batch 3 shirts
Did you know it was actually a woodblock print and not a painting? Few waves in history have made as big a splash as The Great Wave off Kanagawa. It’s a masterpiece that has been crashing through art, fashion, and pop culture for nearly 200 years. But what makes this wave so legendary? Created in the early 1830s by Katsushika Hokusai, this iconic woodblock print captures a moment of sheer oceanic power. The towering wave, its claw-like crest curling towards the sky, threatens to engulf three tiny fishing boats. Meanwhile, in the distance, Mount Fuji stands calm and unmoved, a quiet contrast to the...
The Power of Clothing for Self Expression - A personal Journey
Guest blog by William Elisabeth Cuthbert Dressing for your gender identity can change everything about how you move through life. Confidence, posture, accepting compliments or opening up around others, can all shift towards how you are inside. But it can also reveal ways you’ve never imagined you could feel about yourself, as I found when I needed an outfit for two family weddings in 2021. Two ceremonies, one weekend, maximum pressure. At my sister-in-law’s, in the stately surroundings of Kenwick Park Hotel in the Lincolnshire Wolds, I hoped to make an impression as a member of the bridal party. What...
The Classic White shirt and why it's still amazing on women!
Formal White Shirt - Timeless, powerful and effortlessly stylish!
Our Commitment to Ethics and Sustainability
At GFW we have made a choice against standard commercial practice – we only make what is needed! Every GFW shirt tells the story of many skilled hands, craftsmanship, and the intricate supply chains that bring it to life. We are committed to becoming transparent in our process, holding ourselves and our partners to the highest standards. By building close relationships with our independently owned manufacturer, who share our values and principles, we ensure that every step of production aligns with our commitment to quality, integrity, and ethical practices. Production ethics We have partnered with a small bespoke Turkish textile...
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