News & Blogs - GFW Clothing

  We’re thrilled to unveil Batch 4 — the latest drop from GFW Clothing, the UK’s original inclusive shirtmaker. Designed for everyone, our shirts come in a range of 4 body shapes and sizes to fit all bodies beautifully, and feature our unique secrecy No-Gap Button to keep your shirt looking smooth, secure, and stylish all day long.   🎯 Preorders are to open later in July! Don’t miss your chance to secure these standout styles before they officially launch.     👕 Meet the New Collection   🌺 Botanical   Moody florals meet smart tailoring in our Botanical design....

Wimbledon. The strawberries, the sunshine (hopefully), the impeccable backhands… and of course, the sea of crisp, white outfits in the crowd. But let’s pause for a second. You’re not just anyone in the crowd. You’re you. And what you wear should reflect who you are, not just a tradition. At GFW Clothing, we believe fashion should never be about conformity. It’s about identity. Confidence. Expression. It’s about walking into Wimbledon, or anywhere, and feeling like the most vibrant version of yourself. Reinvent the Dress Code Sure, the players have to wear white, but you don’t. So why melt into a monochrome blur when you could...

At GFW, we believe style shouldn’t come with gendered limits — and this look is a perfect example of what happens when fashion is truly for everyBODY. Tailored to fit all shapes, identities, and expressions, this ensemble blends structure with celebration, and polish with personality. It’s not just an outfit — it’s a vibe, and it’s all about authenticity. THE LOOK A striking royal blue short sleeve button up that says sharp, confident, and cool. Like all GFW shirts, this one is designed with body shape inclusivity in mind — with clever tailoring that fits all genders comfortably and stylishly....

Summers finally here and the short sleeve button up shirt is the perfect top for hot weather. We explore short sleeve shirt styling with gender non-conforming model Rae.

At GFW Clothing, sustainability isn’t a marketing buzzword; it’s a commitment that shapes every decision we make. We’ve built our business around a core principle: make clothes people actually want, in quantities that make sense. This is why we produce mainly to order and keep limited stock, because overproduction is one of the fashion industry’s most damaging habits. This became all the more urgent after attending a compelling talk at the Hay Festival 2025 by fashion sustainability pioneer Kate Fletcher. In her session, Fletcher’s Almanac, she challenged the audience to stop viewing nature as the background to fashion and start seeing it as the main event. It...

Want to make your wardrobe work harder? Start with a shirt that actually fits. Our Batch 2 shirt collection features three standout button-up shirts — all available in four body shape templates, so you can find your perfect fit without compromising your style. From classic checks to playful prints, here’s how to wear these versatile shirts all year round — styled for work, weekends, and everything in between. 1. The Check Button-Up Shirt Classic. Relaxed. Smart-casual made easy. What to wear your Check shirt with: Dark jeans for a polished but effortless look Chinos for a sharper, office-friendly outfit T-shirt and trainers for everyday casual...

Gender Free World is all about finding clothes to fit your body, no matter your gender. But what does it actually mean to be gender free, and how is that reflected in fashion? If you search Google for ‘androgyny’, the images that pop up are of Tilda Swinton, Agyness Deyn, Emma Watson et al. There are three things these people have in common: they are all cis women, they are all white and thin, and they are all wearing...

Guest blog: Beth Kennedy How do we recognise another lesbian now that the short hair and masculine clothing, considered by some as the bedrock of 'lesbian fashion,' are more widespread among all women’s sexualities? And well, who cares anyway. In terms of dating or finding your folk however, it is still important. In years gone by, the classic short back and sides was the ultimate way to identify a lesbian - because it was a way of expressing the individual which wasn’t conforming to feminine cultural norms.  But over several decades we’ve seen more diversity with regards to hair length...