News & Blogs - GFW Clothing

At GFW Clothing, sustainability isn’t a marketing buzzword; it’s a commitment that shapes every decision we make. We’ve built our business around a core principle: make clothes people actually want, in quantities that make sense. This is why we produce mainly to order and keep limited stock, because overproduction is one of the fashion industry’s most damaging habits. This became all the more urgent after attending a compelling talk at the Hay Festival 2025 by fashion sustainability pioneer Kate Fletcher. In her session, Fletcher’s Almanac, she challenged the audience to stop viewing nature as the background to fashion and start seeing it as the main event. It...

Want to make your wardrobe work harder? Start with a shirt that actually fits. Our Batch 2 shirt collection features three standout button-up shirts — all available in four body shape templates, so you can find your perfect fit without compromising your style. From classic checks to playful prints, here’s how to wear these versatile shirts all year round — styled for work, weekends, and everything in between. 1. The Check Button-Up Shirt Classic. Relaxed. Smart-casual made easy. What to wear your Check shirt with: Dark jeans for a polished but effortless look Chinos for a sharper, office-friendly outfit T-shirt and trainers for everyday casual...

Gender Free World is all about finding clothes to fit your body, no matter your gender. But what does it actually mean to be gender free, and how is that reflected in fashion? If you search Google for ‘androgyny’, the images that pop up are of Tilda Swinton, Agyness Deyn, Emma Watson et al. There are three things these people have in common: they are all cis women, they are all white and thin, and they are all wearing...

Guest blog: Beth Kennedy How do we recognise another lesbian now that the short hair and masculine clothing, considered by some as the bedrock of 'lesbian fashion,' are more widespread among all women’s sexualities? And well, who cares anyway. In terms of dating or finding your folk however, it is still important. In years gone by, the classic short back and sides was the ultimate way to identify a lesbian - because it was a way of expressing the individual which wasn’t conforming to feminine cultural norms.  But over several decades we’ve seen more diversity with regards to hair length...

By Andi Allen Let’s talk about the boyfriend shirt. Oversized. Button-up. In the world of retail this supposedly means “borrowed” from the man in your life (and we certainly aren't assuming everyone has one of those!). It’s meant to feel effortless, a little flirty, a bit sexy. But honestly? The idea is worn out. Here’s the thing: I don’t care if it’s your boyfriend’s, girlfriend’s, dad’s, mum’s, or your cat’s – if it’s not your shirt, why are we still romanticising wearing it? Credit: Valaria Nikatina via Unsplash Women have been conned into thinking they’re getting something special with these...

Gender Free World was the trading name of GFW Clothing from 2015 to 2024. Gender Free World is known for its high quality button up shirts which are designed for all bodies regardless of gender, bamboo boxer shorts, bow ties, pride socks and unique artwork  and slogan T Shirts. Gender Free World had a physical shop located in Portland Rd, Hove which closed in May 2024  After a pause in operations from May- October 2024, Gender Free World returned with a new business model and a continuing desire to disrupt the existing gender binary in the fashion world. What else...

How do you get the androgynous or tomboy look down? Here at GFW we are into celebrating gender fluidity and androgynous styles. Here’s a few ideas on how to get started. Curtains, wolfcuts and other unexpected hairstyles Not that you have to have short hair to qualify as a tomboy or androgynous, but there are some awesome short cuts out there at the mo. Would you believe it…curtains have made a comeback and have done for some time. Curtains suit all sorts of people too - from K-pop boyband members to afro middle parts, the styles are almost endless. You could...

There’s something undeniably captivating about the ocean – the vastness, the power, the mystery. It’s this timeless allure that inspired our two standout styles: The Deep Blue Shirt and The Wave Shirt. Each one is a celebration of Katsushika Hokusai’s iconic The Great Wave off Kanagawa - wearable tributes to one of the world’s most recognisable works of art. The Deep Blue Shirt features a rich, deep blue tone and a striking wave print subtly hidden inside the collar and cuffs – a bold yet elegant nod to Hokusai’s masterpiece. The Wave Shirt, with its flowing blues and tonal contrast collar and cuff detail,...