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15 times gender norms made us laugh
Ride a bike, work on a farm? This bread is for you (but not if you are a women). First, there were gendered shower gels, now there seems to be gendered everything. In many ways society seems to be travelling backwards...and here's one reason why, if you can sell the battleships game in pink for girls and in blue for boys you can sell 2 per family instead of one! Here are a few social posts calling out the bullshit that sums up the insane world of gendering anything and everything... Men! Listen up! Wearing a mask is for women....
Introducing Batch 4: Our Most Versatile Shirts Yet - Voted for by you!
We’re thrilled to unveil Batch 4 — the latest drop from GFW Clothing, the UK’s original and inclusive shirtmaker. Designed for everyone, our shirts come in a range of 4 body shapes and sizes to fit all bodies beautifully, and feature our unique secrecy No-Gap Button to keep your shirt looking smooth, secure, and stylish all day long. 🎯 Preorders are to open later in July! Don’t miss your chance to secure these standout styles before they officially launch. 👕 Meet the New Collection 🌺 Botanical Moody florals meet smart tailoring in our Botanical design. Set against a dark background...
How to boss your short sleeve shirt - GFW Lookbook.
Summers finally here and the short sleeve button up shirt is the perfect top for hot weather. We explore short sleeve shirt styling with gender non-conforming model Rae.
How to Style a Button-Up Shirt: 3 Looks from Our Spring / Summer Collection
Want to make your wardrobe work harder? Start with a shirt that actually fits. Our Batch 2 shirt collection features three standout button-up shirts — all available in four body shape templates, so you can find your perfect fit without compromising your style. From classic checks to playful prints, here’s how to wear these versatile shirts all year round — styled for work, weekends, and everything in between. 1. The Check Button-Up Shirt Classic. Relaxed. Smart-casual made easy. What to wear your Check shirt with: Dark jeans for a polished but effortless look Chinos for a sharper, office-friendly outfit T-shirt and trainers for everyday casual...
How does androgynous style fit in with gender neutral clothing?
Gender Free World is all about finding clothes to fit your body, no matter your gender. But what does it actually mean to be gender free, and how is that reflected in fashion?
If you search Google for ‘androgyny’, the images that pop up are of Tilda Swinton, Agyness Deyn, Emma Watson et al. There are three things these people have in common: they are all cis women, they are all white and thin, and they are all wearing...
How to spot a lesbian...or not!
Guest blog: Beth Kennedy How do we recognise another lesbian now that the short hair and masculine clothing, considered by some as the bedrock of 'lesbian fashion,' are more widespread among all women’s sexualities? And well, who cares anyway. In terms of dating or finding your folk however, it is still important. In years gone by, the classic short back and sides was the ultimate way to identify a lesbian - because it was a way of expressing the individual which wasn’t conforming to feminine cultural norms. But over several decades we’ve seen more diversity with regards to hair length...
Boyfriend Shirts? No Thanks – I’ve Got My Own Shirt.
By Andi Allen Let’s talk about the boyfriend shirt. Oversized. Button-up. In the world of retail this supposedly means “borrowed” from the man in your life (and we certainly aren't assuming everyone has one of those!). It’s meant to feel effortless, a little flirty, a bit sexy. But honestly? The idea is worn out. Here’s the thing: I don’t care if it’s your boyfriend’s, girlfriend’s, dad’s, mum’s, or your cat’s – if it’s not your shirt, why are we still romanticising wearing it? Credit: Valaria Nikatina via Unsplash Women have been conned into thinking they’re getting something special with these...
Gender Free World
Gender Free World was the trading name of GFW Clothing from 2015 to 2024. Gender Free World is known for its high quality button up shirts which are designed for all bodies regardless of gender, bamboo boxer shorts, bow ties, pride socks and unique artwork and slogan T Shirts. Gender Free World had a physical shop located in Portland Rd, Hove which closed in May 2024 After a pause in operations from May- October 2024, Gender Free World returned with a new business model and a continuing desire to disrupt the existing gender binary in the fashion world. What else...
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