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Androgynous, Gender Neutral, Button up shirts for everyBody

It's not rocket Science

When clothes fit your body well, your confidence rockets!

Welcome to our store

QUALITY MADE BUTTON UP SHIRTS

Our button up shirts are designed to fit your body rather than your gender. We do not divide collections in to menswear or womenswear, we just offer great-fitting shirts for everyBODY.

With four different shirt  body shapes to choose from, we ensure the perfect fit.

FITS FOR FOLKS

Whether you want a smart or formal shirt for the office, a fun  statement piece for nights out, or a casual short sleeve for summer days, we have you covered.

UNISEX BOXER SHORTS AND SUMMER SHORTS

Thoughtfully designed unisex products which fit.

  •

    Alex Shirt Fit

    Easy fit for wider hips.
    Best for extra coverage on lower torso and bottom.

    Alex Shirt Fit

    Easy fit for wider hips.
    Best for extra coverage on lower torso and bottom.

  •

    Billie Shirt Fit

    Roomier through the chest.
    Best for extra coverage up top.

    Billie Shirt Fit

    Roomier through the chest.
    Best for extra coverage up top.

  •

    Charlie Shirt Fit

    Equal width in shoulders and hips. 
    Best for a relaxed, classic fit.

    Charlie Shirt Fit

    Equal width in shoulders and hips. 
    Best for a relaxed, classic fit.

  •

    Drew Shirt Fit

    Longer in the torso and arms.
    Wider through the shoulders.
    Best for added length and reach.

    Drew Shirt Fit

    Longer in the torso and arms.
    Wider through the shoulders.
    Best for added length and reach.

Welcome to GFW CLOTHING 2.0

How it works

Limited edition button up shirts will be available in 4 production runs a year. These are available on pre-order basis at a discounted price and there will only be a limited amount of sizes available for sale on the website.

The pre-order window will be open for 7 days. Our master shirt makers will then craft your shirt with an estimate turnaround 4-6 weeks.

Sign up to the newsletter to be informed of all new collections releases.

WHAT OUR CUSTOMERS SAY....

from 1307 reviews
Amazing

It suits me well, the quality is excellent, and the design looks even better than in the photo.

Claudia L.

Wore it for the first time tonight. Had many comments about how lovely i looked! Well that doesn’t happen very often!!

T.S.
Festive Fabulousness

I knew this shirt would be lovely, but it is super lovely. The pattern is a joy, and the fabric really soft. Also this Billie 7 cut feels a bit more generous and more like a UK 22 rather than a UK 21. Is this a design feature to allow for additional mince pie consumption? Either way - love it 🥰

Mel W.

Quality of the material is excelent. Fantastic customer service too as they made sure my shirt arrived on time for an event.

Toni

Really good fit and I cant wait to show off my cufflinks. Bought this shirt to wear with my dress kilt to a wedding this weekend and I know its going to make the outfit. Thanks!

Allison

Has to be one of the best shirts I’ve had from GFW (and ive got a few!) - well cut, fantastically styled and great deep indigo colour.
Got so many positive comments from friends and matches my style.

Sarah

This shirt is beautiful and comfortable. Perfect all day at a casual office and a pub after.

G.L.
Fabulous

This looks fantastic, elegant with a bit of cheekyness. The fit across the shoulders and arms is great.

Deli T.
Fantastic Shirt

I love this shirt. The fit is perfect and I love the botanical print. Make more in different colours, please.

Glee D.
Love the elegant paisley

This is a nicely tailored shirt. The paisley is brilliant; Colors very vibrant. Though a little big, it fits well.

Babz
Truly delightful

I love the shirt, it's very comfortable, the material is soft, and it's very eye-fetching.

Deli T.
Another amazing shirt!

I love everything about these shirts.
The quality is amazing, the fit is outstanding and the wonderful hidden button, a game changer! Thank you!

Georgi
I’m not selling this on!

I ordered the black shirt because it’s a very similar design to the one they did pre Covid that wasn’t available in my size by the time I found it.
So when I saw this batch I had to place an order for it!
I then ordered the blue one to help get the numbers up and tbh I was planning on reselling it.
They arrived and it turns out I actually prefer the blue one! I took it out of the packaging and my partner went ‘…. You’re keeping it.’
I now own about 5 GFW shirts. I love that their shtick is making shirts for body shapes as opposed to genders, and they’re very comfortable!

Alex H.
WOW 🤩

As always - amazing shirt, great quality! Thank you very much!!!!!

Klaudia S.
Paisley perfection!

I absolutely *love* my newest shirt (Charlie 5) in the Paisley pattern - it's a perfect fit, with vibrant colours and gorgeous turn-up cuffs! I've had lots of people asking about it, so of course I tell them all about GFW and your great service for gender-diverse and non-conforming folks :-)

Linda B.

New customers sign up here

Welcome our GFW community! We are different from other clothing companies. Our button down shirts are specifically designed to fit your body - think of them as halfway between off-the-peg and bespoke.
To ensure we provide you with the perfect fit, we would love to double check your measurements. Please look at the sizing guide and fill out our new customer form here.

book a video chat

We don't want it to be complicated for you to find the right shirt shape & size — even with 31 fit options per design.

In one relaxed chat over video, we’ll help you discover the shape that works best for your body. 

As seen in

Why are you known as a  'gender free' store?

We care and want you to look good and feel comfortable in a style that suits you.

Our clothing is designed to fit your body rather than your gender. It's that simple.

Our boxer shorts have a unique unisex design which accommodates physical differences.

FITS FOR FOLKS - NO LABELS

WHAT OUR CUSTOMERS SAY....

from 1307 reviews
Amazing

It suits me well, the quality is excellent, and the design looks even better than in the photo.

Claudia L.

Wore it for the first time tonight. Had many comments about how lovely i looked! Well that doesn’t happen very often!!

T.S.
Festive Fabulousness

I knew this shirt would be lovely, but it is super lovely. The pattern is a joy, and the fabric really soft. Also this Billie 7 cut feels a bit more generous and more like a UK 22 rather than a UK 21. Is this a design feature to allow for additional mince pie consumption? Either way - love it 🥰

Mel W.

Quality of the material is excelent. Fantastic customer service too as they made sure my shirt arrived on time for an event.

Toni

Really good fit and I cant wait to show off my cufflinks. Bought this shirt to wear with my dress kilt to a wedding this weekend and I know its going to make the outfit. Thanks!

Allison

Has to be one of the best shirts I’ve had from GFW (and ive got a few!) - well cut, fantastically styled and great deep indigo colour.
Got so many positive comments from friends and matches my style.

Sarah

This shirt is beautiful and comfortable. Perfect all day at a casual office and a pub after.

G.L.
Fabulous

This looks fantastic, elegant with a bit of cheekyness. The fit across the shoulders and arms is great.

Deli T.
Fantastic Shirt

I love this shirt. The fit is perfect and I love the botanical print. Make more in different colours, please.

Glee D.
Love the elegant paisley

This is a nicely tailored shirt. The paisley is brilliant; Colors very vibrant. Though a little big, it fits well.

Babz
Truly delightful

I love the shirt, it's very comfortable, the material is soft, and it's very eye-fetching.

Deli T.
Another amazing shirt!

I love everything about these shirts.
The quality is amazing, the fit is outstanding and the wonderful hidden button, a game changer! Thank you!

Georgi
I’m not selling this on!

I ordered the black shirt because it’s a very similar design to the one they did pre Covid that wasn’t available in my size by the time I found it.
So when I saw this batch I had to place an order for it!
I then ordered the blue one to help get the numbers up and tbh I was planning on reselling it.
They arrived and it turns out I actually prefer the blue one! I took it out of the packaging and my partner went ‘…. You’re keeping it.’
I now own about 5 GFW shirts. I love that their shtick is making shirts for body shapes as opposed to genders, and they’re very comfortable!

Alex H.
WOW 🤩

As always - amazing shirt, great quality! Thank you very much!!!!!

Klaudia S.
Paisley perfection!

I absolutely *love* my newest shirt (Charlie 5) in the Paisley pattern - it's a perfect fit, with vibrant colours and gorgeous turn-up cuffs! I've had lots of people asking about it, so of course I tell them all about GFW and your great service for gender-diverse and non-conforming folks :-)

Linda B.