Androgynous, Gender Neutral, Button up shirts for everyBody
SHIRTS FOR EVERY*BODY
Our button up shirts are designed to fit your body rather than your gender. We do not divide collections in to menswear or womenswear, just offer great-fitting shirts for everyBODY.
With four different  body shapes to choose from, we ensure the perfect fit.
FIT FOR EVERY OCCASION
Whether you want a smart or formal shirt for the office, a fun statement piece for nights out, or a casual short sleeve for summer days, we have you covered.
Welcome to GFW CLOTHING 2.0
How it works
Limited edition button up shirts will be available in 4 production runs a year. These are available on pre-order basis and there will only be a limited amount of sizes available for sale on the website.
The pre-order window will be open for 7 days. Our master shirt makers will then craft your shirt with an estimate turnaround 4-6 weeks.
Priority is given to those that have ordered before.
New to GFW?
Welcome our GFW community! To ensure we provide you with the perfect fit, we'll need to have a quick chat before processing your order. Please look at the sizing guide and fill out our new customer form here. Do this now and you will be able to order from pre-order Batches with no delay.
Batch 6 introduces the overshirt 'Lax' chore shirt, pre-order now to get the maximum 15% off pre-order discount.
Sign up to the newsletter to be informed of all new collections.
New customers sign up here
We are different from other clothing companies. Our button down shirts are specifically designed to fit your body - think of them as halfway between off-the-peg and bespoke. We need your measurements to ensure the best fit. Please submit your details and we can advise shape / size.
What's My Fit? Book a video appointment.
Free service - let us help you choose the from Alex, Billie, Charlie and Drew shirt shapes - to get the best fitting shirt you will ever own!
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What am I?
Am I an Alex, Billie, Charlie or Drew shape fit?
Finding your fit shouldn’t feel complicated — even with 31 fit options per design. That’s where we come in.
- In one relaxed fitting video chat, we’ll help you discover the shape that works best for your body. After that, you’ll be ordering with confidence, just like 10’s of thousands of customers who know their clothes will arrive fitting beautifully.
It’s a one-time step that saves time and avoids returns.
You’ll meet Andi, who will:
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- Â Gently guide you through measuring (if needed)
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 Recommend your ideal shape and fit -
 Answer any questions about our clothes or our brand
The chat usually takes around 15 minutes, and there’s no rush — we’re happy to take longer if you need. Video call by WhatsApp or GoogleMeet.
Book your time slot now via the link below.
If you would prefer to send us your measurements by email use this link.
Check out our comprehensive sizing guide.
WHAT OUR CUSTOMERS SAY....
As seen in
From the Blog
GFW LAX: The Only Chore Jacket You Will Need
At GFW, we’ve always believed that clothing should be practical, beautiful, and effortlessly versatile. That philosophy comes alive in our...
6 non-judgy gender-neutral indie brands you’ll love
 Guest fashion blogger Beth Kennedy. The high street chains are slowly but surely upping their game when it comes...
The Botanical Shirt — Nature Meets Attitude
The Botanical Shirt — Nature Meets Attitude Our Botanical Shirt isn’t shy — it’s a statement in bloom.Designed for every...
The White Shirt: Pure. Powerful. Limitless.
A white shirt is the definition of a classic look — but this one isn’t the stiff, corporate version. Clean....
GFW LAX: The Only Chore Jacket You Will Need
At GFW, we’ve always believed that clothing should be practical, beautiful, and effortlessly versatile. That philosophy comes alive in our...
6 non-judgy gender-neutral indie brands you’ll love
 Guest fashion blogger Beth Kennedy. The high street chains are slowly but surely upping their game when it comes...
The Botanical Shirt — Nature Meets Attitude
The Botanical Shirt — Nature Meets Attitude Our Botanical Shirt isn’t shy — it’s a statement in bloom.Designed for every...
The White Shirt: Pure. Powerful. Limitless.
A white shirt is the definition of a classic look — but this one isn’t the stiff, corporate version. Clean....
How did you find us? We describe ourselves as a gender-free company, and we know that, as shirt lovers, you're seeking button-up shirt styles that are classic, gender-neutral, androgynous, non-binary, and tomboy. "Boyfriend fit"? We dislike this term, as it implies, we're "borrowing" a menswear fit. You deserve to wear clothes that suit your style and fit your body, regardless of how society chooses to label it.