News & Blogs - GFW Clothing

Did you know it was actually a woodblock print and not a painting? Few waves in history have made as big a splash as The Great Wave off Kanagawa. It’s a masterpiece that has been crashing through art, fashion, and pop culture for nearly 200 years. But what makes this wave so legendary? Created in the early 1830s by Katsushika Hokusai, this iconic woodblock print captures a moment of sheer oceanic power. The towering wave, its claw-like crest curling towards the sky, threatens to engulf three tiny fishing boats. Meanwhile, in the distance, Mount Fuji stands calm and unmoved, a quiet contrast to the...

By Andi Allen The return of an ageless statement staple for your wardrobe. In Batch 2, GFW Clothing has once again delivered another timeless, powerful, and effortlessly stylish white shirt. The Formal White Shirt, with a concealed button placket, a sophisticated cutaway collar, French double cuffs to show off your cufflinks. Dressed up or down, crisp or relaxed, the white shirt is more than just fashion—it’s a statement. It's curious how each person styles their white shirt and what they pair it with. Iconic women like Katharine Hepburn embraced its bold tailoring, while Audrey Hepburn made it look effortlessly chic....

At GFW we have made a choice against standard commercial practice – we only make what is needed! Every GFW shirt tells the story of many skilled hands, craftsmanship, and the intricate supply chains that bring it to life. We are committed to becoming transparent in our process, holding ourselves and our partners to the highest standards. By building close relationships with our independently owned manufacturer, who share our values and principles, we ensure that every step of production aligns with our commitment to quality, integrity, and ethical practices. Production ethics We have partnered with a small bespoke Turkish textile...

By Andi Allen If you’re interested in iconic London fashion and how it has shaped so many of our lives,  I’d highly recommend going to see 'Outlaws: Fashion Renegades of 80s London' at the Fashion and Textile Museum (ends 6th March 2025). I had the pleasure of taking my 14-year-old daughter, Yvie, recently, and she absolutely loved it! Experiencing it through her eyes made it even more special. I’ve added the link below so you can check it out for yourself. Wow! That was the only word I could muster as I wandered through the exhibition. Nostalgia hit me hard—along...

Inspired by the bold, eclectic spirit of the city we love and adore. GFW Style Name: Brighton Edge (or Angle) Cuff with 2 Buttons and an Extra Hole for Cuff Links. A versatile and stylish feature. Why We Love It. Versatile: Wear it your way—buttoned up, with cuff links, or folded back for a stylish touch (especially with a contrast fabric). Thoughtful Design: We’ve considered our customers with shorter arms—you can turn the cuff back and use cuff links as a button for a perfect fit! Adjustable: Two buttons let you adjust the width of the cuff ensuring the best...

Treat your shirt like a blank canvas - with black and white gender neutral work shirts for women, you really can add your brand of individuality. Smart shirts for businesswomen and some of the best shirts for interviews are easier to find than you’d believe. What if you’d prefer a less fitted cut shirt for women for work wear, but you need the staples of a black or white shirt? One of GFW Clothing specialities is formal wear for professional women who don't want a really fitted look in for their shirts. We’re going to walk you through some of...

We’re thrilled to share some great news with you! Batch #1, our Autumn/Winter collection, was a huge success. Thanks to the support of all our loyal customers, we reached the order numbers needed to move forward with production. This is fantastic news for all the GFW shirt lovers out there, and we’re excited to continue this journey with you! At GFW, our values are all about creating shirts that fit your body shape — ‘We Fit Every*Body!’ This collection was designed to cater to every personal style, whether that preference be a neutral aesthetic, timeless classic looks, or something a...

By Lisa Honan, co-founder. We launched Gender Free World in February 2016, and since then, we’ve produced over 72 different shirt patterns, 13 designs of boxer shorts, pyjamas, T-shirts, and socks, to name just a few. We’ve made over 15,000 customers happy, and we’re immensely proud of that. In March, we announced we had to pause operations, and at that point, we really thought it was over for good. Our small team was dedicated but we just struggled to achieve the scale needed to sustain the business. Rising costs, supply issues, Brexit, and various challenges meant that this difficult decision was...