News & Blogs - GFW Clothing — masc style

By Beth Kennedy Beth is a freelance writer and LGBTQIA+ advocate who is passionate about inclusive fashion and the role clothing can play in identity and self-expression. Long story short, the words “butch” and “masc” aren’t interchangeable - both are cornerstones of queer history worth remembering. “Wait, isn’t butch just another word for masc?” some people may ask. Short answer: definitely not! It’s important to understand the differences between the two terms, as not doing so inadvertently erases a specific piece of queer history that people fought hard to keep. First thing’s first, let’s break down both terms independently of...

By Andi Allen. About the author: Andi Allen is creative director of GFW Clothing, an independent UK brand creating gender-inclusive clothing designed to fit different body shapes. As part of the GFW team since 2024,  Andi champions greater choice, comfort and freedom in fashion, challenging the idea that clothing should be restricted by traditional gender categories.  Fashion has always been a way to communicate status, identity, personality, and creativity. As clothing becomes less restricted by traditional gender categories, terms like masc styling and unisex clothing are becoming more common. Although they are often used together, they describe two different ideas....