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By Beth Kennedy Beth is a freelance writer and LGBTQIA+ advocate who is passionate about inclusive fashion and the role clothing can play in identity and self-expression. Long story short, the words “butch” and “masc” aren’t interchangeable - both are cornerstones of queer history worth remembering. “Wait, isn’t butch just another word for masc?” some people may ask. Short answer: definitely not! It’s important to understand the differences between the two terms, as not doing so inadvertently erases a specific piece of queer history that people fought hard to keep. First thing’s first, let’s break down both terms independently of...

Back in 2017, we spotted a gap in the market. Boxer shorts were everywhere in the men's department. They were comfortable, practical and widely available—but they weren't designed with everybody in mind. At GFW Clothing, that’s always been our starting point. When we see a need that isn't being met, we create a solution. So we set ourselves a challenge: Could we create a boxer short that genuinely works for all genders? As with many things we do, the answer wasn't simple. It took testing, refining, redesigning and listening to our community. We created, recreated and perfected until we developed...

By Andi Allen. About the author: Andi Allen is creative director of GFW Clothing, an independent UK brand creating gender-inclusive clothing designed to fit different body shapes. As part of the GFW team since 2024,  Andi champions greater choice, comfort and freedom in fashion, challenging the idea that clothing should be restricted by traditional gender categories.  Fashion has always been a way to communicate status, identity, personality, and creativity. As clothing becomes less restricted by traditional gender categories, terms like masc styling and unisex clothing are becoming more common. Although they are often used together, they describe two different ideas....

Treat your shirt like a blank canvas - with black and white gender neutral work shirts for women, you really can add your brand of individuality. Smart shirts for businesswomen and some of the best shirts for interviews are easier to find than you’d believe. What if you’d prefer a less fitted cut shirt for women for work wear, but you need the staples of a black or white shirt? One of GFW Clothing specialities is formal wear for professional women who don't want a really fitted look in for their shirts. We’re going to walk you through some of...

Which clothing company can offer shirts which fit the variations in our bodies: bigger boobs, wider hips, plus size? Shirts which offer a gender neutral aesthetic but will fit. Different shirt shapes for different bodies.

Gender Free clothing isn’t a fashion statement, it works in harmony with our own individual lifestyles. 

In very general terms, butch style incorporates the more masculine side of menswear. Think sturdy and durable clothing such as outdoors wear, sportswear, smart suits and dapper ties. The butch fashion isn’t to be confused ...

GFW Clothing is the number one brand catering for clothes for gay women and Zoe has even gave us a mention in the Queer Looks exhibition featuring in Brighton Museum.