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Here at GFW, we pride ourselves on designing for bodies. We know that many of you love the gorgeous boxer shorts for women made by Tom-Boi, but we wanted to go a step further and create an underwear product which remained true to our ‘gender free’ ethos. First acknowledging that

To badly misquote Einstein: women’s sizes are a stubbornly persistent illusion. Size 12, size 18, size 8, even size 0. We’ve all heard them. We all use them in our everyday lives. But what do they actually mean? The huge disparity in clothing sizes is something bemoaned by women worldwide. But why is there such variation? And what are your options if your body type doesn’t fit the standardised models? Clothing sizes for women are a relatively new addition to the fashion world, only coming to prevalence in the middle of the last century. Before the modernisation of fashion manufacturing,...

Why are some parents deathly afraid that their son might want to play with dolls or that their daughter might want to play with toy cars? Why are some parents terrified of their son wearing a tutu or their daughter preferring to wear a shirt and bow tie? Children shouldn’t be judged or ridiculed for their choice in clothing, toys or even what they want to be when they grow up. Toy segregation doesn’t make sense because...

The biggest insult at the moment? Snowflake. But why is a fragment of ice that falls from the sky on a chilly day become one of the most popular put-downs for our time? 

In very general terms, butch style incorporates the more masculine side of menswear. Think sturdy and durable clothing such as outdoors wear, sportswear, smart suits and dapper ties. The butch fashion isn’t to be confused ...

The 90s are well and truly back…in terms of this season’s (and next season’s) trends, anyway! Even the early 00s are getting a look in, because nostalgia is a key theme at the moment - especially with people aged 16-30. That’s quite a big age-gap!

The first ever London Queer Fashion Show took place on September the 20th in Hackney. It may have passed you by as unfortunately it did not gather much mainstream media attention. Certainly overdue and most welcome this event wanted to give visibility to diversity within the community and as the...

And so we have come to the end of our Lookbook series. We do hope you have enjoyed some of the looks we have put together combined with a bit of 'improv' silliness.