News & Blogs - GFW Clothing

By Beth Kennedy We’re here, we’re queer...but how can we signal this without saying anything? Queer signalling has been around for decades. In the 70s, LGBTQI+ signalled to one another using a handkerchief system. They would put hankies in their back pocket or their waistbands and each colour signalled a specific sexual preference and specific kinks. There were several variations of the hanky code, so if you’d like to find out more about this slice of LGBTQI+ history, take a look at this great article about flagging (TW: lots of very explicit sexual language). Flagging is not so common now,...

We've been producing our gender neutral collections for over 7 years now. Is the fashion world overall still embracing gender neutrality and why is gender free clothing still so important? In the last few years, the concept of gender neutrality has really begun to gain traction, as many in society continue to challenge traditional gender norms and embrace inclusivity. One area where this shift is particularly evident is in the world of fashion. Gender-neutral clothing, has become a powerful tool for self-expression by breaking down the barriers of gender stereotypes How does the rise of gender-neutral clothing, and specifically in the case...

Gender neutral clothing is often touted as “too masculine” or geared towards a more boyish look. However, there are a few hacks where you can pull off a truly gender neutral look without appearing too feminine or masculine. You can also achieve a gender neutral look and be feminine or masculine or anything in between…here’s how to do it! Brilliant boxers Boxers aren’t just for cis men…or even for those who want to express a more masculine look. In fact, boxer shorts are classed as gender neutral clothing. They’re perfect if you want to wear a skirt while you play...

Women have to put up with rubbish (and even useless) features on women’s wear. It’s like the person in charge of all women’s wear said “Let’s make the clothes as impractical and....

There’s no shortage of amazing LGBTQIA+ people to look to for outfit inspirations. In this blog, we’re going to give you the lowdown on some of our favourite queer celebrities and how they manage to look so spectacular!    Credit Dfree / Shutterstock Janelle Monae If you’re over 30, you may remember when Janelle first hit the music scene in the late 00s and celebrated everything non-binary at a time when the term ‘non-binary’ wasn’t as widely known as today. Over the years she has championed bisexuality and pansexuality, as well as pushing through gender norms. Here are some wise words...

GFW Clothing will be having a stall at the Out & Wild Festival this summer (9-12th June ).  We asked co-founder Polly to write a blog about why it was set up and now it is back for its second year, what to expect. Hope to see you there. Guest blog by Polly Shute Out & Wild Festival began as a vision way back in lockdown 2020. Becky and I, joint co-founders, wanted to create a fun, safe and supportive space for LGBTQ+ women and those who are non-binary, to connect through shared experiences. Our research told us women wanted more...

Super-fun patterned button up shirts + the perfect fit for your body = the DNA of GFW  Here at GFW we believe that everybody deserves to have a fantastic shirt to fit not only their body, but also their awesome style. GFW was a business born out of frustration - we were bone-tired of the insipid range of shirts on offer in the womenswear section. Why were they so dull, so puff-sleeved, so demurely pastel/stripey/floral? Over in the mens department there was a carnival of bright colours and bold prints, but they didn't nearly fit our body shape. Why were shirt patterns so gendered? Why was clothing even separated by gender? Why wasn't anyone doing anything...

You know how it goes - in H&M you might be a size 14 but in Primark it’s an 18 (or vice versa). So why are women’s clothes sizes so inconsistent? Plus sizes are defined differently too, it’s not just in the UK, the US have the same problem as us... and much of it can be attributed to vanity sizing.  What is vanity sizing? In short, it’s a marketing tool. Clothing companies wanted to compliment shoppers by reducing the sizes to make women feel they’re a size or two smaller than they really were. Well, it was a marketing tool but apparently...