The GFW Boxer Short : Designed for EveryBODY Since 2017

Back in 2017, we spotted a gap in the market.

Boxer shorts were everywhere in the men's department. They were comfortable, practical and widely available—but they weren't designed with everybody in mind. At GFW Clothing, that’s always been our starting point. When we see a need that isn't being met, we create a solution.

So we set ourselves a challenge:

Could we create a boxer short that genuinely works for all genders?

As with many things we do, the answer wasn't simple. It took testing, refining, redesigning and listening to our community. We created, recreated and perfected until we developed what has become one of our most versatile and inclusive products.

Today, our boxer shorts are worn by people of all genders because they deliver something that matters to everyone: comfort, support, confidence and freedom of movement.

More Than Just Boxer Shorts

Many brands focus on creating comfortable underwear. Comfort is important, but for us it was only the beginning.

Our boxer shorts are designed to support a wide range of bodies, lifestyles and individual needs without compromising on fit or feel.

One of the standout features is our double gusset construction.

This unique design provides enhanced support for different genitals, a smooth line under clothing shaping and a comfortable feel.

The result is a boxer short that feels secure without feeling restrictive.

Designed for Real Life

We know that underwear needs vary from person to person – therefore it must be adaptive underwear.

That's why we incorporated access openings within the side of the inner gusset, creating a discreet and versatile solution for those who need it.

These openings can accommodate genital protection devices, sanitary pads, Tenna pads and continence products, packers, and other personal support products.

For those who need these features, they're there when required.

For those who don't, our boxer shorts function exactly as you would expect from a premium everyday boxer short.

No compromise. No unnecessary bulk. Just thoughtful design.

The Importance of Fabric

We chose a carefully balanced cotton, modal and elastane blend.

Cotton provides the natural softness, breathability that makes underwear comfortable to wear all day. Modal brings additional moisture wicking and colour retention, and the addition of elastane gives the flexibility and recovery needed to maintain shape, provide support and move with your body.

The result is underwear that feels soft against the skin, breathes naturally, offers reliable support, retains its shape wash after wash, and delivers long-lasting comfort.

Because great underwear should still feel great after hundreds of wears.

Made Responsibly, Made with Respect

At GFW Clothing, creating great products is only part of the story.

We believe that ethical clothing totally matters just as much as how it fits. It must be sustainable fashion as well – we want a future and leave a legacy that we cared.

That's why we take care when sourcing our fabrics, working with suppliers who share our commitment to responsibility, quality and respect for people. We choose materials that are designed to last, reducing the cycle of disposable fashion and creating products that can be worn and enjoyed for years.

Equally important are the people who make our clothing.

We work with manufacturing partners who provide fair wages, safe working conditions and treat their employees with the dignity and respect every person deserves. These aren't simply business relationships—they are partnerships built on shared values.

Inclusivity Through Design 

Our boxer shorts aren't "men's underwear" or "women's underwear." They're simply great designed boxer shorts for all genders. 

People who want comfort. People who want support. People who want options. People who want clothing that works for them.

Nearly a Decade of Innovation

Since launching our boxer shorts in 2017, we've continued to learn, adapt and improve.

What started as a simple observation—that boxer shorts didn't adequately serve everyone—has evolved into a product trusted by customers across the gender spectrum, to truly be gender-inclusive underwear. 

FREEDOM to be!